The fine print, minus the fog

Privacy Policy

Your privacy matters to us — you trust us with sensitive information, and we take that seriously. Here's exactly what we collect, how we use it, and what we will never do with it. Effective date: September 3, 2026.

Who We Are

This Privacy Policy describes how Personal Touch Insurance & Benefits, LLC ("Personal Touch," "we," "us," or "our") — an independent insurance agency located at 6568 S Federal Way #213, Boise, ID 83716 — collects, uses, and protects information gathered through this website (ptibidaho.com), by phone, by email, and in the course of providing insurance services. By using this website, you agree to the practices described here.

Information We Collect

We collect only what we need to help you, and we collect it in three main ways:

  • Information you give us through our contact form or by email — such as your name, phone number, email address, ZIP code, and anything you choose to tell us about the coverage you're looking for.
  • Information you share with us by phone or in an appointment — such as your date of birth, current coverage, doctors, prescriptions, household income (for subsidy estimates), and other details needed to compare and enroll in insurance plans.
  • Information collected automatically — like most websites, we use analytics cookies and similar technologies that record things such as pages visited, time on site, browser type, and general (non-precise) location. This helps us understand how the site is used and make it better. You can limit or block cookies in your browser settings; the site will still work.

How We Use Your Information

We use the information we collect to:

  • Respond to your questions and requests — usually with a phone call or email back
  • Compare plans, prepare quotes, and complete enrollments you ask us to complete
  • Service the policies you hold with us — renewals, plan changes, claims help, and annual reviews
  • Meet legal, regulatory, and carrier requirements that apply to licensed insurance agents
  • Improve this website and our services

Health Information

Some of what you share with an insurance agency is health-related — prescriptions, conditions, providers. We treat that information with extra care. We follow all applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) where it applies to health information we handle. Health information is used only for the insurance purposes you engaged us for — quoting, enrolling, and servicing your coverage — and is shared only with the carriers and entities necessary to do that work, or as the law requires.

We Do Not Sell Your Information

Plain and simple: we do not sell, rent, or trade your personal information to anyone. We share it only with insurance carriers and related entities as needed to quote, enroll, or service your coverage; with service providers who help us operate (such as our website and email providers, who are bound to protect it); or when the law requires us to.

A Note About Contacting Us (Medicare Marketing Consent)

Per rules from the Centers for Medicare & Medicaid Services (CMS), when you contact us — by phone, contact form, or email — you are giving us permission to discuss Medicare Advantage, Medicare Part D, and other Medicare-related products with you, and to contact you back about your request. This permission applies only to Personal Touch Insurance & Benefits, LLC, and you can revoke it at any time by simply telling us — by phone at 208-350-9933 or by email. No hard feelings, ever.

Third-Party Links

This website contains links to third-party sites — for example, Medicare.gov, ssa.gov, Your Health Idaho, and insurance carrier websites. Those sites have their own privacy policies, and we're not responsible for their content or practices. When you leave our site, we encourage you to read the privacy policy of any site that asks for your information.

How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect the personal information in our care — from secure systems to plain old locked file cabinets. No method of transmission or storage is 100% secure, but we work to protect your information the way we'd want our own protected.

Children's Privacy

This website is intended for adults shopping for insurance. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information through this site, contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time as our practices or the law change. When we do, we'll post the updated version on this page with a new effective date. Your continued use of the site after changes are posted means you accept the updated policy.

Questions? Just Ask.

If you have any questions about this policy or how your information is handled — or you'd like to revoke a permission or update your information — reach out any time:

Personal Touch Insurance & Benefits, LLC
6568 S Federal Way #213, Boise, ID 83716
Phone: 208-350-9933 (Mon–Fri, 9:00 AM – 5:00 PM Mountain)
Email: support@ptibidaho.com

Effective date: September 3, 2026.