About us
Twenty Years of Putting the Personal Back in Insurance
Since 2005, Personal Touch Ins. & Benefits has been the Treasure Valley's independent, no-pressure answer to a confusing industry. We represent multiple companies — which means the only side we're on is yours.
Our story
Built on Honest Comparisons, Not Sales Pitches
Insurance shouldn't feel like a used-car lot. That conviction is what started this agency in 2005 — and it's still how we work today. As an independent agency, we aren't captive to any single carrier. We compare plans from nine of Idaho's leading insurance companies and lay the options out side by side, in plain English.
Whether you're aging into Medicare, shopping Your Health Idaho for family coverage, protecting your income, or planning your legacy, our answer is the same: let's compare, and you decide. No pressure. No obligation. Ever.
- Independent — we work for you, not a carrier
- Local — born and based in Boise, with a real person answering the phone
- Experienced — 20 years and thousands of Treasure Valley comparisons
- Advocates — fighting for affordable healthcare access at the Idaho legislature
Meet the team
Real People. Real Answers.
CarrieAnne Kowalczyk
CEO / Agent · Since 2005
NABIP Leading Producers Roundtable · AHIP · CMIP · HAFA
Throughout her years representing multiple companies, CarrieAnne has learned the ins and outs of doing comparisons so you don't have to. As NABIP's Treasure Valley Legislative Chair, she also works with legislators on your behalf to fight for easy access to affordable health care.
carrieanne@ptibidaho.com
Sophia Orm-Clark
Licensed Agent · Since 2026
The newest member of the Personal Touch team, Sophia brings fresh energy to the same mission: patient, honest comparisons that put your needs first. She's here to help you weigh your options and answer every question — big or small.
sophia@ptibidaho.com
Patricia Staats
Agent Support
Patricia is usually the friendly voice that greets you when you call. She answers incoming calls and makes sure you're fully prepared for a successful, productive meeting with your agent — so no time is wasted and no question goes unasked.
208-350-9933How we work
The 6-Area Comparison Method
In CarrieAnne's words:
"Give me a call and we'll start searching for the coverage that fits you best. Don't feel pressured or obligated to meet with me. If you are seeking an honest comparison about the options you have, or if you are already covered and want to know how your coverage stacks up against other plans, we can schedule a time to go over all of this.
When we meet, I have found throughout my experience that it's easiest to break options down into 6 comparison areas, and once we narrow down the option that fits you best, we will give a full presentation about your chosen plan. I know how big of an investment this is for you, so I want to be as thorough as possible about your choices. If you have questions or concerns, don't hesitate to bring them up."
CarrieAnne
CarrieAnne Kowalczyk · CEO & Licensed Agent
Credentials
Awards & Recognition
The professional credentials and memberships behind every comparison CarrieAnne runs for you.
Life at Personal Touch
Beyond the Office
Twenty years in the Treasure Valley means a lot of miles, a lot of memories, and a lot of neighbors who became friends.
Ready When You Are — Just Call
Whether you want a full comparison or a five-minute sanity check on your current plan, we're happy to help. Phone is best — that's how CarrieAnne prefers to work, too.
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